Virtual open house is easy.

Mastering the Art of the Virtual Open House

In the digital age, the real estate industry has embraced innovative methods to adapt to changing times. One such adaptation is the virtual open house—a powerful tool that allows REALTORS to showcase properties to potential buyers from the comfort of their own homes. In this guide, we’ll walk you through everything you need to know to host a successful virtual open house that captivates your audience and drives results.

Understanding Virtual Open Houses

Virtual open houses leverage technology to provide an immersive experience for prospective buyers. Unlike traditional open houses, which require physical attendance, virtual open houses utilize video conferencing platforms to give viewers a comprehensive tour of the property in real-time. This approach offers several advantages, including broader reach, convenience, and enhanced safety.

Keep in mind that a virtual open house can be just as invasive to the seller as a live open house.  Make sure that your seller is in agreement prior to hosting the open house.  Having approval in writing in advance might also be an option to consider.

Preparing for Your Virtual Open House

Selecting the Right Platform: Choose a reliable video conferencing platform that supports features like screen sharing, chat functionality, and high-definition video streaming. Popular options include Zoom, Google Meet, and Microsoft Teams.

Setting the Date and Time: Schedule your virtual open house at a time that maximizes attendance and accommodates potential buyers’ schedules. Consider weekends or evenings when people are more likely to be available.

Property Preparation: Just like a traditional open house, prepare the property by decluttering, staging, and ensuring that it’s well-lit and visually appealing. Test the lighting and camera angles to optimize the viewing experience for your virtual audience.

Promotion and Outreach: Market your virtual open house through multiple channels, including social media, email newsletters, and real estate websites. Create engaging promotional materials, such as teaser videos or virtual tour previews, to generate excitement and attract viewers.

Conducting Your Virtual Open House

Engaging Presentation: Start your virtual open house with a warm welcome and introduction. Provide an overview of the property’s key features and highlights, setting the stage for an engaging tour.

Virtual Tour: Use screen sharing capabilities to guide viewers through a virtual tour of the property. Focus on showcasing the most desirable aspects, such as spacious living areas, modern amenities, and stunning views.

Interactive Q&A: Encourage interaction by inviting viewers to ask questions throughout the tour. Address inquiries promptly and provide detailed answers to ensure clarity and transparency.

Virtual Handouts: Supplement your virtual open house with digital handouts, such as property brochures, floor plans, and neighborhood guides. Share these resources via chat or email to provide additional context and information.

Post-Event Follow-Up

Feedback and Evaluation: Gather feedback from attendees to assess the effectiveness of your virtual open house. Use this input to identify areas for improvement and refine your approach for future events.

Lead Nurturing: Follow up with interested buyers after the event to nurture leads and facilitate further discussions. Provide additional details, schedule private viewings, and guide them through the next steps in the buying process.

Continued Engagement: Maintain communication with attendees beyond the event by sharing relevant property updates, market insights, and educational content. Building rapport and staying top-of-mind can lead to future opportunities and referrals.

Re-Post Your Video:  Maximize exposure by posting the video on your social media sites well after the event has concluded.  There will inevitably be prospects who cannot watch the open house live but will want to tune in later. 


Virtual open houses offer REALTORS a modern and convenient way to showcase properties, engage with potential buyers, and drive sales. By leveraging technology effectively and delivering compelling presentations, you can create memorable experiences that resonate with your audience and ultimately lead to successful transactions. Embrace the virtual open house as a valuable addition to your marketing toolkit, and watch as it transforms the way you connect with clients and sell properties in today’s digital world.

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