In 1963, Pantone revolutionized the printing industry with the colorful PANTONE MATCHING SYSTEM^®.   It allowed designers and printers to have more accuracy in color matching due to the number system that Pantone attached to the shades in the color wheel.

Pantone recently announced its 2023 Color of the Year: Viva Magenta. The brand describes the shade as a “crimson red tone that presents a balance between warm and cool.”  It is also meant to represent courage and strength.  It is certainly a bold and fun color that will influence all areas of design, including textiles, apparel, beauty, interiors, architectural and industrial design.  From paint to pants, jewelry to home accessories, you can bet you will see a great amount of this color in the coming year.

So why is this important to you the real estate professional?  The answer is easy.  Your buyers and sellers are depending on you for expert advice.  When you are touring a home, whether it’s a model home or a resale, if you come across this color and you can accurately explain why a seller has chosen this color, it will solidify your position as an agent who is knowledgeable in the details of real estate.  After all, how many agents do you think will know that Viva Magenta is the Pantone 2023 Color of the Year?

Proceed With Caution

Because this is a very bold look, the wise real estate agent will refrain from making negative comments to clients if showing a property enhanced with this color. It is always best to keep opinions regarding decor to one’s self so as not to offend. Inevitably though, you will eventually have a client ask your opinion regarding decor. A good reply may be “Yes, it is very taste specific.”

For Further Information

If you would like to learn more about Pantone and the influence it has had on the world of color, you can visit their site at https://www.pantone.com/about-pantone